Privacy Policy

Overview

This Privacy Policy describes how Purel (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit or make a purchase from our website.

We are committed to protecting your privacy and handling your personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).

By using our website, you agree to the collection and use of information in accordance with this policy.

Personal Information We Collect

When you visit our website or place an order, we may collect the following personal information:

Information you provide directly:

• Full name

• Email address

• Shipping and billing address

• Phone number

• Payment information (processed securely through our payment providers)

Information collected automatically:

• IP address

• Browser type

• Device information

• Pages visited

• Time spent on pages

• Cookies and usage data

How We Use Your Information

We use your information to:

• Process and fulfill your orders

• Provide customer support

• Communicate with you about your order

• Improve our website and services

• Prevent fraud and unauthorized transactions

• Comply with legal obligations

• Send marketing emails (only if you consent)

Legal Basis for Processing (GDPR)

We process your personal data based on:

• Your consent

• Performance of a contract (to fulfill your order)

• Legal obligations

• Legitimate business interests (such as improving our services)

Sharing Your Information

We only share your information with trusted third parties necessary to operate our business, including:

• Payment providers (e.g., Shopify Payments, Klarna, PayPal)

• Shipping partners and logistics providers

• Website hosting providers (e.g., Shopify)

• Email service providers

We do not sell your personal information.

Data Retention

We retain your personal information only as long as necessary to:

• Fulfill orders

• Comply with legal and tax obligations

• Resolve disputes

• Enforce our agreements

Your Rights Under GDPR

If you are located in the European Economic Area (EEA), you have the right to:

• Access your personal data

• Correct inaccurate data

• Request deletion of your data

• Restrict processing

• Object to processing

• Request data portability

• Withdraw consent at any time

To exercise these rights, contact us at:
support@purel.com

Cookies

Our website uses cookies to:

• Improve website functionality

• Remember your preferences

• Analyze website traffic

• Provide personalized experiences

You can disable cookies in your browser settings.

Data Security

We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

All payments are processed securely through encrypted payment providers. Purel does not store your full payment information.