Privacy Policy

At Purel, protecting your privacy and personal information is important to us.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, place an order or otherwise interact with our services.

We process personal information responsibly and in accordance with applicable privacy and data protection laws, including the General Data Protection Regulation (GDPR) where applicable.

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Information We Collect

The type of personal information we collect depends on how you interact with Purel and our website.

Payment information is processed securely by our payment service providers. Purel does not store complete payment card details on its own servers.

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How We Use Your Information

We may use your personal information for the following purposes:

• Process, fulfil and deliver your orders
• Process payments and refunds
• Provide customer support
• Communicate with you about your purchases
• Manage returns, exchanges and warranty requests
• Improve our website, products and customer experience
• Detect and prevent fraud or unauthorised transactions
• Comply with legal, tax and regulatory requirements
• Send marketing communications where permitted or where consent has been provided

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Legal Basis for Processing

Where the GDPR or similar data protection laws apply, we process personal data only when we have a valid legal basis to do so.

This may include:

• Consent — where you have given us permission to process your information
• Performance of a contract — where processing is necessary to fulfil your order or provide a requested service
• Legal obligations — where we are required to process or retain information by law
• Legitimate interests — where necessary for reasonable business purposes that do not override your privacy rights

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Sharing Your Information

We may share personal information with trusted third-party service providers that help us operate our business and provide our services.

These providers may include:

• Payment processing providers
• Shopify and ecommerce service providers
• Shipping and logistics partners
• Website hosting and infrastructure providers
• Email and customer support platforms
• Analytics and marketing service providers
• Fraud prevention and security providers
• Professional advisers where necessary

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International Data Transfers

Some of our service providers may process or store personal information outside your country of residence, including outside the European Economic Area.

Where required by applicable law, we take appropriate measures to ensure that international transfers of personal information are subject to suitable safeguards.

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Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

This may include retaining information to:

• Fulfil orders and provide services
• Maintain customer and transaction records
• Comply with accounting, tax and legal requirements
• Resolve disputes or customer service matters
• Prevent fraud and abuse
• Enforce our agreements and policies

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Your Privacy Rights

Depending on your location and applicable privacy laws, you may have certain rights regarding your personal information.

These rights may include the right to:

• Request access to your personal information
• Correct inaccurate or incomplete information
• Request deletion of your personal information
• Restrict certain processing activities
• Object to certain types of processing
• Request data portability
• Withdraw consent where processing is based on consent
• Object to direct marketing communications

To exercise any applicable privacy rights, please contact us using the details below.

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Marketing Communications

Where permitted by applicable law, we may send you marketing communications about Purel products, offers and updates.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails or by contacting us.

Unsubscribing from marketing communications will not prevent us from sending transactional messages relating to your orders, refunds or customer service requests.

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Cookies

Our website uses cookies and similar technologies to operate correctly, remember preferences, understand website performance and improve your shopping experience.

Cookies may be used to:

• Enable essential website functionality
• Remember your preferences
• Analyze website traffic and performance
• Measure advertising effectiveness
• Personalize content and your shopping experience

Where required by law, non-essential cookies will only be used after you have provided the appropriate consent.

You can manage cookie preferences through our cookie consent tools or through your browser settings.

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Data Security

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

Payments are processed through secure third-party payment providers using industry-standard security measures.

However, no method of online transmission or electronic storage can be guaranteed to be completely secure.

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Third-Party Services & Links

Our website may contain links to third-party websites or use services provided by third parties.

These third parties may operate under their own privacy policies and practices. We encourage you to review their privacy policies when interacting with their services.

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Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements or services.

The latest version of this Privacy Policy will always be published on this page. Where required, we may also provide additional notice of significant changes.

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Contact Us

If you have questions about this Privacy Policy, how we handle your personal information or wish to exercise a privacy right, please contact us.